Mini (Cooper) Night Out

Friday, August 23, 2013

The Mini Cooper S Paceman All4 has officially made its mark on the city’s landscape. Thanks to a clever collaboration between cultural concierge extraordinaire UrbanDaddy and MINI USA, the new car—which is being marketed as the ultimate urban toy—NYC VIPs enjoyed a night out on the pair. “Mini Night Out” already hit San Francisco, Chicago and Miami before making its final stop in New York last night and the night before. The invite-only event took guest on a surprise nightlife adventure, chauffeuring them two by two in Pacemans from venues chosen by the UD team, including Wren, Le Baron and Ken & Cook. The cast of the white-hot sensation Orange is the New Black were among Mini-ers.

What was most impressive (besides the adorable fleets of Minis lined up outside each venue) was that the extremely involved event went off without a hitch. Guests got to know the Paceman (men?) in a seamless environment and were basically driven to the front of the VIP lines for each venue. Bravo Mini Cooper and UrbanDaddy! Here’s hoping for many a Mini Night Out.




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