Missoni Family Values

by Barbara Hodes and NYC Private Shopping Tour Photographed by Scott Rudd, BFA and
Tuesday, October 30, 2018

Cheryl Donegan, Model! Pleasure! Artist! Alive! (a Surface Conversion Project) opened last week at the Missoni boutique on Madison Avenue. Angela Missoni, and her family, are enthusiastic supporters of the arts and last week, Angela, the creative director of the brand, inaugurated the newest installment of her series, curated by Francesco Urbano Ragazzi in collaboration with the Apalazzo gallery.

Angela is passionate about collecting and sharing her discoveries. The artist, Cheryl Donegan, uses a number of do-it-yourself analog and non-analog techniques to turn objects and symbols of metropolitan life into abstract art. The project aims to transform the boutique into a creative stage. The windows of the store are filled with banners created by the artist that are related to textiles, and once inside the store you will find a series of lightboxes in and around the product. The artist reconstructs the forms of urban landscapes into acid tone psychedelic visions. In a separate gallery upstairs, there are 3 screen video pieces with playing in constant rotation, surrounded by silent mysterious figures. This Conversation marries very well with the Missoni signature design codes. The business was started in the 1950’s by Tai and Rosita Missoni and today it’s a real family affair. Three generations of Missonis are now involved in all facets of the brand, and design a truly total lifestyle series of collections that prove fashion and art can complement each other. 

Missoni boutique in New York shows Surface Conversation presented by Angela Mmissoni

shopping for Missoni clothing

Missoni coats in the New York boutique


The lightboxes and the clothing speak to each other. The Missoni signature style, created by Angela today,  is knitwear based, using bold colors in intricate patterns created with an eye for the unusual. This seasons styles exudes a carefree boho glamour that brings to mind the late 70’s, with long sweeping coats, jackets and outfits using the typical Missoni unconventional stitches and textures. These are dramatic clothes that neither overwhelm the art nor are overwhelmed by it.

Missoni Logo clothing displayed in front of art installation

Inside the Missoni boutique NYC

shopping for Missoni clothing

The Missoni logo is also featured throughout the store, on women’s, men’s and children’s clothing. Ethnic patterns, hand crochet quilt patterns, animal prints, the famous Missoni zig-zags, plaids and striated space dyed yarns fill the space. Yet there is also a beautiful group of black and white pieces touched with accents of color for the color shy. Toss the light as air dresses as layers layer under the coats and jackets.

Art Installation in Missoni boutique in NYC

Children's clothing my Missoni in their NYC boutique

Since Missoni is a family business, and there are plenty of children to dress, the small collection of mini-Missoni clothes range from perfect party dresses to wonderful outdoor pieces in color and texture. Mini mittens and hats round out the look.

Video Art in Missomu nyc boutique

colorful men's knitwear in Missoni boutique

The men’s collection is located upstairs. Sweaters, jackets and hats are give off an 80’s artist’s vibe. The knits are substantial and bold. The pattern manipulation is pleasant and mixed with a knowing hand. Hats, scarves and other desirable pieces are placed in the glow of the lightboxes.

Surface conversation video installation Missoni NY

Colorful mens clothing Missoni NYC store

Business casual?  Try some vibrantly patterned suits and jackets. They are available in beautiful solid versions as well. Maybe a logo hoodie in ombred colors for a casual day? The clothing and accessories play colorful gradients against geometrics. The Missonis and the artist both think in color.

Art and sweaters Missoni NYC

Hats  and gloves in Missoni Boutique NYC

Winter is on the way, and if cozy is your style, this is the store to find it in. We all remember the famous Missoni pink pussy hats, and applaud them for the idea. They have moved on for fall, and what’s on offer should be on your to buy list.

Surface Conversation video art in Missoni NYC boutique

Colorful Missoni home goods in NYC boutique

The Missoni Home collection is located at the back of the second floor. Be sure to seek it out. Follow the vibrant vertical patterned lightbox, to a fabulous assortment or furniture, pillows, rugs, and even candles in the shape of balls of yarn. There is a complete suite of bathrobes and towels, all in the signature patterns.

Display of Missoni home collection in front of video lightbox in NY boutique

Missoni throws and cookbook in NY store

In front of glowing artwork, are luxurious throws and blankets, with many unusual vases. The new Missoni Family Cookbook is also for sale. It too is in living color, collected and curated by Angela’s son, Francesco. You can live the Missoni lifestyle, whether you inhabit the clothes, fill your home with their patterns, or dine in the Missoni style.

Missoni showcases video Lightboxes

Missoni jewelry on display in NYC boutique

While you shop in the glow of the lightboxes, you should also investigate the jewelry tucked around the store. It is ethnic, urban and quirky. Come into Missoni and indulge yourself. Explore the installation, try on the fabulous clothes and take them home, dress up your house, or simply take the heady visual mix of art meets clothing that Angela Missoni has offered up. On view until the end of January.


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