Missoni for Target’s pop-up shop’s dizzying debut

Thursday, September 8, 2011

Last night, the much-anticipated Missoni for Target pop-up shop zig-zagged its way to Bryant Park. A lucky few of fashion’s elite were privy to a private shopping event to get their hands on the collection before it hits stores (and sells out!) September 13th.

Elizabeth Olsen and Emma Roberts donned some pieces from the Target collection while others stepped out in true Missoni (we particularly swooned over Alessandra Ambrosio‘s gown) and all shopped ’til they dropped.

Mickey Boardman flashed his cash for the camera, Dani Stahl posed with one of her fave pieces from the collection while stripe-loving shoppers such as Keren Craig, Poppy Delevigne, Malin Ackerman, Selita Ebanks, Rachel Roy, Georgina Chapman, Byrdie Bell, Camilla Belle, Derek Blasberg, Nacho Figueras, Delfina Blaquier, Kelly Bensimon, Amar’e Stoudemire, Nina Garcia, Camilla Alves, Glenda Bailey and Joy Bryant perused the floor of some-400 items.

The line offers something for men, women and children–including beauty products and stationary.  But the most-coveted items last night were part of the home furnishings which had shoppers shoveling the chicest shower curtains, pillows and towels into their bags as fast as they could. Another hot commodity was the luggage. But this Insider is willing to do just about anything for that bike…

For those who weren’t invited to the private launch, the Missoni for Target pop-up store is open to the public tonight from 6-11 for Fashion’s Night Out, September 9 and 10 from 9-8. It’s likely the lines will be as dizzying as the designs themselves.


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