AVENUE Picks

MK&A and Superga team up to bring you stylish sneakers

Monday, September 12, 2011
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We hear Mary-Kate and Ashley Olsen have just signed on to become Creative Directors for the Italian sneaker brand Superga. Steve Madden recruited the stylish sisters to launch the brand in North America, noting that “the Olsens are tastemakers, and people pay attention to what they’re thinking and what they’re wearing.” MK&A will start by co-branding an upscale Superga collection with The Row for Spring 2012, overseeing the brand’s creative, marketing and distribution. “Superga just needs to start off in the right stores and be on the right people’s feet,” said Ashley Olsen. We sure hope Ashley considers the Insider’s feet to be “right” since we plan on strutting (or jogging) in what they promise to be classic and luxurious sneakers come spring.
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