Fashion

Mr Porter and Apple TV launch shopping app

Friday, September 30, 2016
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Mr Porter has launched a shopping app exclusively for television. The app, which is a first-of-its-kind for luxury content and commerce, is specifically designed for tvOS. It gives customers the ability to shop from award-winning video content from over the last five years of Mr Porter’s weekly digital shopping magazine, The Journal. The content will be updated regularly with the latest short films and exclusive from each issue.


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The Apple TV app can automatically download when the Mr Porter iOS App is downloaded for iPhone or iPad. The app has been built using the newly released Swift 3, which is Apple’s latest and most powerful programming language enabling lightning-fast software. tvOS comes with features like multi-peer connectivity that enables connection between Mr Porter apps across Apple TV, iPhone and iPad via WiFi or Bluetooth. Viewers can shop men’s wear products they see on TV while browsing the app whether from their living room or on their phones on the go.


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“As we aim to create innovative new omnichannel retail experiences by combining TV and e-commerce, we couldn’t be prouder of the Mr Porter team: the vision of shopping luxury via Apple TV is now a reality. We are excited that Mr Porter is among the first to give luxury customers a great new way to shop,” said Federico Marchetti, Yoox Net-a-Porter group chief executive officer.


“As our customers have always had the ease and opportunity to shop directly from the digital pages and video-series of The Journal, we’re now thrilled they’ll be able to connect their shopping experience with the viewing-pleasure of video series and short films within Apple TV’s network of innovative channels and first rate content,” said Jeremy Langmead, Mr Porter’s brand and content director.


The Mr Porter Apple TV app is available for free and exclusively at Link. The Mr Porter iPhone app is available at apple.com.


Visit Mr Porter’s website at mrporter.com.


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