Brooks Brothers Group, Inc. through its subsidiary Carolee LLC, has announced that it has acquired Brooklyn-based jewelry designer Alexis Bittar's line from Alexis Bittar and TSG Consumer Partners LLC.
Bittar will help enhance the Brooks Brothers jewelry platform and the Carolee line-up of fashion jewelry brands. Jill Maier, president of Carolee LLC, will be overseeing the brand. The two companies have decided to join each other in brotherly love.
“We are truly proud to add Alexis Bittar jewelry to our brand portfolio,” said Maier. “Its creativity, independent design, exceptional quality and craftsmanship complement our brand offering and enable us to strategically evolve our business model.”
Brooks Brothers Group Inc. acquired Carolee LLC in 2001.
Bittar said, "I am thrilled that Brooks Brothers and Carolee will help to nurture and grow the company I established.”
“Brooks Brothers Group’s global distribution and expertise as a global manufacturer and retailer will ensure a strong future for Alexis Bittar Jewelry,” he added. Perhaps he can convince his fashion icon pal Iris Apfel to wear them? That would be a real sales driver.
Carolee and Alexis Bittar will continue to operate as independent brands, though each will benefit mutually from shared expertise and services.