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Nedenia Hutton Craig Launches Dee Hutton Collection 2 at Verdura

Wednesday, April 2, 2014
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It has been a busy season for designer-to-watch Nedenia Hutton Craig. When AVENUEinsider last caught up with her, she was heading down South for a well-deserved Christmas break following the launch of her luxury bespoke line, DEE HUTTON, last October. But the emerging young talent did not rest on her laurels for long, and last Thursday, she launched her second collection at VERDURA’s elegant Fifth Avenue showroom.


Fashion editors, style setters, and other VIPs sipped Veuve Clicquot, nibbled Laduree macarons, and congratulated Craig — along with her business partner and Brown bestie Stephanie Brag — on her swift ascent to the rank of new “must have” designer.


Indeed, the collection befitted the glamour of the surroundings. Craig presented billowing silk faille ball skirts, airy chiffon Grecian gowns, brocade cocktail dresses, and guipure lace separates dotted with crystals, all of which perfectly complimented VERDURA’s candy-colored gems. Sumptuous leather bodices and shifts brought an edge to the delicate, ladylike confections.


Inspired by her great-grandmother, Marjorie Merriweather Post, and her grandmother, Dina Merrill, Nedenia’s collection honors the old world craftsmanship and intimate customer experience of sumptuous atelier salons. But that doesn’t mean Craig is completely bound by couture tradition and is not above being, well, crafty.


Case in point: the super-luxe looking stiletto booties worn by the comely models that were, in fact, Zara brand, deconstructed and laced up with a thick, bright silk ribbon. ┬áIt’s couture infused with a modern, playful sensibility.


In keeping with the brand mission, DEE HUTTON is available exclusively through appointments at her Union Square salon, and ambassador-hosted trunk shows nationwide.



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