Net-a-Porter Launches New Social Media App

by Amanda N. Ross Photographed by LONDON, ENGLAND - MAY 13: Ellie Goulding (L) and Dougie Poynter attend The NET SET powered by NET-A-PORTER.COM launch party on May 13, 2015 in London, England. Pic Credit: Dave Benett
Thursday, May 14, 2015

Everyone’s favorite online luxury retailer just made scores of fashionistas very, very happy. Last night in London, Net-a-Porter celebrated the launch of their latest endeavor, a new smartphone app that combines the best of online shopping, social media, and the freshest trends.

The Net Set links fashionable consumers, online personalities, style reporters, editors, curators, designers, models and brands together in real time, allowing them to share their looks, inspirations and ideas instantly through the platform. Think of it as an entirely shoppable lookbook put together by your favorite street style maven, making those incredibly frustrating “I-have-nothing-to-wear moments” a thing of the past.

Event guests included Poppy Delevingne, Laura Bailey, Ellie Goulding, Christopher Kane, Erdem Moralioglu, Alison Loehnis, Lucy Yeomans, Nicholas Kirkwood, Peter Pilotto, Matthew Williamson, Roksanda Ilincic, and  Anya Hindmarch. 


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