New Apple Store on Madison Avenue

by Alice Cruickshank Photographed by Private school students walk past Apple's new Upper East Side store, Thursday, June 11, 2015 in New York. (AP Photo/Mark Lennihan)
Friday, June 12, 2015

Residents of the Upper East Side can now buy their Apple products in a luxurious new store situated in the heart of the neighborhood.

And, unlike the ultra-modern, glass-fronted landmark store on Fifth Avenue, this will be a much more classy affair.

The tech giant has renovated part of a Beaux Arts building at 940 Madison Avenue, which was home to the US Mortgage and Trust bank in the 1920s. Apple has designed the store to highlight many of the building’s original features, with reproductions of the bank’s chandeliers and a restored Botticino marble floor.

But there are some decidedly modern touches too, such as the photos on the walls of life in the Upper Easy Side taken using an iPhone 6.

One of the stores most unique features is the converted bank vault. This will be used as a VIP room for customers looking to purchase the $10,000 and up Apple Watch Edition. For those looking for something a little less extravagant, the upper floor will feature Apple’s main products, as well as a dedicated section for Beats headphones.

The store opens tomorrow, June 13, at 9am.

Image: Mark Lennihan/ Associated Press


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