Oceana and La Mer Fete Christie’s “Revolutionary” Sale

by Melissa Berkelhammer Photographed by January Jones==January Jones, Oceana Ambassador Hosts Yves Klein Screening After Party for CHRISTIE'S, Presented by La Mer==Casa Lever, NYC==May 03, 2012==©Patrick McMullan==Photo - CLINT SPAULDING/ ==
Monday, May 7, 2012

January Jones, Oceana Ambassador, joined Susan and David Rockefeller and Christie’s top executives Steven Murphy, Loic Gouzer, and Brett Gorvy to celebrate the exclusive screening of “La Revolution Bleu,” the documentary of the life and work of artist Yves Klein. La Mer – who has partnered with Oceana to raise ocean awareness around the globe for over seven years – hosted this artistic evening in anticipation of World Ocean’s Day, which takes place on June 8th.

Jones has been passionate about sea life and sharks ever since she was a little girl. Now, with her career skyrocketing, she has reached out to give back. “I contacted Oceana and found they didn’t have a shark spokesperson, and it seemed like a great fit. We’ve been able to, in a few short years, accomplish a lot of great things,” she explained.

The audience – comprised of such notables as Georgina Bloomberg, Anh Duong, Bettina Alonso, La Mer’s Sandra Main, Victoria Silverstedt, and Lydia Fenet – were treated to vodka cocktails, champagne, gourmet popcorn (caramel, buttered, or plain) in addition to more traditional movie theatre fare (Milk Duds, anyone?).

Jones recently became a fan of Yves Klein (who, among other things, was known for his patented color blue), and the film was a wonderful celebration of his work.  After the documentary, a second film from Oceana was shown.  Jones commented that it was the first time she had seen the Oceana footage, and that she “got goosebumps.” An ambassador for the charity since 2009, she expressed her gratitude for having gotten to be a part of an organization that is so rewarding.

Post-screening, the crowd headed off to nearby Casa Lever for the after- party where – true to the evening’s theme – they sipped Blue Cosmo cocktails and danced late into the night to the sounds of DJ Luka Tacon before leaving with gift bags from La Mer.

But the excitement of the evening did not conclude with the event. Yves Klein’s most seminal painting, FC1, will be the highlight of Christie’s May 8th Post-War and Contemporary Evening Sale and is expected to break the world record for the artist at auction with a predicted sale price of more than $30 million. Revolutionary, indeed. A portion of the proceeds from the painting’s sale will benefit Oceana.


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