Ovadia & Sons is moving on down to the downtown side. The men's contemporary label is opening their first store, a pop-up shop, at 63 Greene Street in SoHo this Friday, November 4. The 2700-square-foot space will carry the main Ovadia & Sons line as well as Ovadia+, a line showcasing the brand's interpretation of activewear. The store will remain open through the new year, and close at the end of January with the Ovadia & Sons fall/winter 2017 runway show at New York Fashion Week: Men's. The brand has been showing there since the first inaugural NYFW: Men's in July of 2015.
Much of the collection is influenced by New York City. Just take a look at how they use black as a staple color to create high-quality items like leather moto-jackets and white button-up shirts with black leather pockets. Ariel and Shimon Ovadia, the two Israeli-born, Brooklyn-raised designers have always looked to the streets of New York City for inspiration in their designs. The two spent a lot of time there when they were growing up in New York City, which no doubt had an influence on their current passion for fashion. The headquarters for the brand is in SoHo, so opening a store there made perfect sense.
The fall/winter 2016 collection will be available at the pop-up shop. The theme of the season is contrasts in culture and the points at which they intersect. In addition to downtown streetwear, inspiration also came from different sects of Hasidic Jewry and their uniforms. The looks are very minimalist, but they gave particular attention to detail.
The store's hours of operation will be 11:00 a.m. to 7 p.m. Monday through Thursday, and 12 p.m to 6 p.m. on Sunday.
Visit the brand's website at ovadiaandsons.com.