Pretty in Pink: Ferragamo Fetes Signorina

by Melissa Berkelhammer Photographed by Rachel Chandler, Alexandra Richards, Bianca Balti, Stella Schnabel, Theodora Richards, Lauren Remington Platt, (all wearing Salvatore Ferragamo)
Thursday, March 22, 2012

They say that everything is in the timing, and that maxim proved true on Tuesday night, when Salvatore Ferragamo held a party for its latest women’s fragrance, Signorina.  With the whirlwind of runway shows now officially over, a bevy of actresses, models, and international style-setters were now free to come and play at the Venetian style Palazzo Chupi, the pink (technically “Pompeii Red”) West Village condominium built by Julian Schnabel.

Bianca Balti – the official face of Signorina – and hosts Rachel Chandler-Guinness, former AVENUE cover-girl Alexandra Richards, Theodora Richards, and Stella Schnabel graced the step-and-repeat of pink peonies before heading upstairs to one of the private apartments for an intimate buffet supper.  Lauren Remington-Platt, AVENUE It-Girl Hannah Bronfman, Jessica Hart, Eugenia Silva, and actresses Emma Roberts, Kate Mara, Piper Perabo, and AnnaSophia Robb joined the hosts for the elegantly casual affair, literally lighting up the art filled space in pastels from the Ferragamo collection.

The boldly chic looks of the party guests complimented the pink packaging of the Italian fashion house’s latest creation, which literally means “young woman.”  The honor of representing Ferragamo’s olfactory homage to stylish, fashion-forward ladies was not lost on Balti. “I’ve had a lot of jobs, obviously,” the brunette, blue-eyed stunner told AVENUEinsider as a second wave of guests filled the downstairs “garage” for the after-party. “But who doesn’t love Ferragamo?  The perfume is really sweet, girly, and playful. I’ve had a lot of fun doing this.”

For those less familiar with the jasmine and peony-noted scent, a bevy of pink-clad fragrance spritzer girls stationed themselves throughout the after-party space, which was bedecked with pink balloons and where guests including Marjorie Gubelmann, Charlotte Ronson, Courtney Love, and March cover girl Leandra Medine (aka “The Man Repeller”) sampled the baby pink cotton candy, raspberry macarons (in honor of macaron day, non?) strawberry marshmallow squares, and fuchsia signature cocktails.  All of which was a prelude to the US debut of I Blame Coco, fronted by Sting and Trudie Styler’s daughter Coco Sumner.  Some of the bolder guests tossed rose petals in her direction as a token of their affection. Sweet, indeed.

The celebration is not over yet. On Monday, March 26, Ferragamo will launch a website, appropriately titled The Girls About Town, which will – through uploaded videos, photos, and text – give everyone a peak into the lifestyles and odysseys of the brand’s quintessential signorinas.


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