On The Avenue

Project Wild Rabbit: Gallery 24

by Amanda N. Ross Photographed by Hennessy revealed the 2015 Project Wild Rabbit Design Challenge and 24-hour gallery exhibition at Openhouse in New York City on Wednesday, Nov. 4, 2015. Now in its fourth year, the Challenge features original works created by Pratt Institute’s finest artists, who drew inspiration from Hennessy’s iconic Wild Rabbit campaign and the brand’s mantra of “Never stop. Never settle.” Project Wild Rabbit: Gallery 24, located at 201 Mulberry Street in New York, is open to consumers aged 21+ from November 4, 2015 at 9pm EST until November 5, 2015 at 9pm EST. (Photo by Donald Traill/Invision for Hennessy/AP Images)
Thursday, November 5, 2015

Pop-ups and gallery openings are two things downtown has in spades, but trust Pratt Institute and Hennessy Cognac to make sure the experience is more than fresh–it’s decidedly cool.


Last night kicked off a special exhibition of up-and-coming artists at Openhouse NYC, displaying inspired artwork over the course of 24 hours.


Now in its fourth year, the Wild Rabbit Design Challenge recruits Pratt’s top artists to create a piece inspired by Hennessy’s now-famous “Never stop. Never settle” tagline. The result is an incredible slew of works from across various disciplines, with one artist walking away the over-all winner. A panel of judges that included Nas, Futura, Shepard Fairey, and Ryan McGuinness voted Christiana Theophanopoulos the overall winner for her original piece Meraki, which is the Greek word for passionate.


All of the artwork created will be on display through this evening, concluding at 9 p.m.


 



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