On The Avenue

The Quad Stages a Comeback

by Michael Gross Photographed by courtesy Quad Cinema
Tuesday, April 18, 2017

The great central Greenwich Village indie movie theater, the Quad Cinema, reopened last week at a crowded party for cineastes and friends of new owner Charles S. Cohen, head of both Cohen Brothers Realty Corp. and Cohen Media Group, and distributor of this year’s border-controversy-boosted winner of best foreign film at the Acedemy Awartds, The Salesman.

The Quad, which debuted in 1972, features a stylish, modern design, with state-of-the-art seating, a video wall in the lobby, and a wine bar adjacent to the lobby. Theater designs and re-branding–including the logo with custom font attached–have been devised by Paula Scher of leading design house Pentagram.

The new Quad is anchored by four jewel-box theaters that feel like intimate screening rooms. Reflecting Cohen’s firm commitment to film preservation and restoration, the Quad will have the capability to screen films in 35mm and 16mm, as well as 4K digital and 3-D projection.

While Clo Cohen, a former writer for AVENUE, shined brightest among the guests, orbiting around the starring couple were such renowned visual artists as Jerry Schatzberg, Julian Schnabel (with Louise Kugelberg), Greta Gerwig and Noah Baumbach.


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by Michael GrossPhotographed by Joe Schildhorn and Darian DiCianno/BFA.com