Yes, hair cosmetics are a thing and Rossano Ferretti can prove it. After decades of working as a world-renowned hairstylist and owner of his namesake salons where notables from the Duchess of Cambridge to Linda Evangelista have been spotted, Feretti has just launched his Parma collection. Consisting of shampoos, conditioners, masks, oils, serums, treatments and sprays, the products not only beautify tresses but protects, hydrates and boosts volume, lots of volume.
“The greatest challenge was to create hair products that deliver results in one second, like cosmetics,” says Ferretti. The entire collection is free of sulfate, parabens, formaldehyde and SLS (translation: no harmful chemicals) and is eco-friendly. “Just as you would take care of your skin every morning by applying sunscreen, you should treat your hair by applying oil to protect against UVAs.” Infused with a refreshing scent and lightweight to the touch, the products are made with active ingredients derived from biotechnology.
The packaging of the collection is thoughtfully designed with a black and white color scheme. The style names—Splendido, Intenso, Prodigio and so on—are inscribed in Bodoni, the unofficial font of Parma, the city in Italy where Ferretti opened his first salon. Now, his chain of salons have expanded to include Verona, Madrid, Rome, Milan, Belgrade, Miami, Mumbai, Paris, Los Angeles, New Delhi, Maldives, London, Beijing, Dubai and here in New York, on the 19th floor of the Fuller Building on 595 Madison Avenue.
As each product targets a specific hair concern, numbers are shown on the bottles to make it easier to distinguish one from another. Currently, they are sold online at Saks, Sephora, Net-a-Porter and Selfridges.
Growing up in the small village of Campegine, Ferretti followed in the footsteps of his grandfather Renato, a barber, and his mother, Giliola, a hairdresser. At the age of fourteen, he went to beauty school and a year later, moved to London to study hair design. In 1994, Ferretti created a concept called “The Method” that revolutionized the beauty industry. How? Well, Instead of chopping visible layers, he considers the natural fall of hair and customizes the cut according to each individual's hair type and characteristics.
Dubbed as the “invisible haircut,” the bespoke process includes the use of a pair of patented texturing scissors that cuts only 18 percent of hair as opposed to the typical 30 percent. One session with Ferretti himself costs a steep $1,500. For a less expensive option, a cut with one of his skilled stylists start at $120. Ferretti is also the original creator of the natural-looking hair highlighting technique known as balayage, before its recent rise to popularity.
Like his services, the Parma collection is all about tailor-made beauty. Ferretti says, "It's neither feminine or masculine. The line is universal offers something for everyone."
Photos by Rossano Ferretti Hairspa.