Samuelsohn Hosts Olympic Medal Presentation at NYFW: Men’s

by Kristopher Fraser Photographed by Greg Kessler
Tuesday, January 31, 2017

It’s a bird! It’s a plane! It’s Olympic silver medalist ice skater Eric Radford in a double breasted peak lapel with gun metal buttons doing spins and spirals.

Why is one of the top men in ice skating so dapper at the High Line Skating Rink? Thank Arnold Brant Silverstone, the chief creative officer of Samuelsohn, for that.

Montreal-based luxury brand Samuelsohn held their presentation for their fall/winter 2017 collection on Monday, January 30, the first day of New York Fashion Week: Men’s. Rather than sending the models down the runway or put them on a pedestal for a standard presentation, Silverstone decided to host an ice skating showing.

The army of well-suited men all rocked the silver fox look, thanks to some hair help from Toni & Guy and MAC Cosmetics. In addition to being tall and handsome, they knew there way around an ice-skating rink.

Silverstone’s collection for the recently relaunched brand was inspired by ice. This season, the brand unveiled new technical fabrics, including ice-cashmere and ice-wool. The fabrics were shocked to the point where they became water-, weather- and stain-resistant. The technology is exclusive to the brand.

Many often don’t put performance and luxury wear in the same sentence, but Silverstone seeks to challenge that perception. “We think there is an opening in the market right now,” Silverstone said. “There are customers who want luxury that can perform, we shouldn’t have to foresake one for the other.”

The designer, who also oversees the creative direction of Hickey Freeman, has his hands full designing multiple collections a year. He sees it as, “having a few kids, and all them are different in their own special way.”

The brand, which relaunched last year, now sports silver and red as their core colors. Their new slogan is passion + performance.

Winter is far from over. Head to your favorite rink and show off your double axle in a double-breasted blazer.


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