Set Sail!

Thursday, May 12, 2016

This past weekend, more than 75,000 folks from across the globe gathered along New York’s lower west side waterfront at Battery Park City and the Brookfield Place North Cove Marina, for the grand event that is the America’s Cup World Series.

Presented by luxury brand Louis Vuitton, the much-anticipated outing returned to Manhattan for the first time in 96 years and brought together six teams who raced their AC45F catamarans on the glistening Hudson River. The goal was to earn points to qualify towards the final competition for the 35th America’s Cup in Bermuda next year. Saturday marked a bright, sunshine-filled day, while Sunday brought a few clouds into the mix. Overall, it wasn’t perfect sailing weather (wind-wise), but the event was a crowd-pleaser, no less. Taking home first place in the race was Emirates Team New Zealand.

Among the brave competitors was the Artemis Racing team. Holding the namesake of the celebrated Greek goddess, the group founded by Torbjörn Törnqvist has won a number of prestigious worldwide competitions. As of last year, Artemis Racing has partnered with Swiss brand Ulysse Nardin, best known for their exquisite, high-quality timepieces. The reason why these two brands mesh so well? Perhaps it’s their shared passion and inspiration from the crashing waves of the beautiful ocean.

“Ulysse Nardin’s history of navigating the sea paired with the DNA of innovation and technology, which is firmly established in both companies, makes this partnership a perfect match,” said Patrik Hoffmann, CEO of Ulysse Nardin.

“The America’s Cup is synonymous with style, technology, design, and prestige, however the new breed of foiling wing sailed catamarans is asking far more from us as designers, engineers and sailors than ever before,” said Iain Percy, Team Manager and Skipper of Artemis Racing. “In Ulysse Nardin we are lucky to have found a partner that shares our values, our passion for teamwork, our desire to innovate, and an ambition to lead in our respective fields.”

They say money can’t buy time, but in this case, an investment on a luxury watch like Ulysse Nardin can certainly bring upon a moment of appreciation upon every glance at your wrist. And the best part? The timepiece can continually be passed down from generation to generation.


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by Ben DiamondPhotographed by Ben Diamond