On The Avenue

Smythson Store Opening on Madison Avenue

Friday, March 11, 2016
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Our Avenue welcomes a new neighbor this spring as Smythson opens a flagship store on Madison this March. The British luxury lifestyle brand’s new location is set to feature a large range of products including leather goods, travel accessories and, of course, agendas to help keep new year’s resolutions firmly on-track.


The building itself boasts six hand-painted, gilded windows custom created as an allusion to Smythson’s now-iconic gilt-edged notebooks seen in the “What’s In My Bag?” of virtually every chic celebrity.  Marble chevron flooring leads guests to several separate enclaves that house different Smythson collections including homeware in the Atrium, custom goods in the Bespoke Salon, and travel accessories in the Collection Hall.


The store itself is a tasteful homage to the luxe goods it houses, making for an excellent addition to the Avenue.


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