Iris Apfel Celebrates The Launch Of WiseWear

by AVENUE insider Photographed by Iris Apfel
Tuesday, March 22, 2016

In the classic New York old meets new fashion, socialite, fashion icon, and interior designer, Iris Apfel launched her new line of wearable technology at the timeless Carlyle hotel on March 18.

Apfel, who at 94 years old,  is a true representation of old school New York charm, has been a trendsetter for years and even had a MET Costume Institute Exhibit devoted to her eccentric sense of style. Now she is the new face of WiseWear’s new wearable technology bracelet.

The jewelry piece, aptly named The Socialite Collection, is more than just an elegant accessory. It notifies the owner of incoming calls, provides standard fitness tracking information, and serves as a security device to provide GPS location to friends in an emergency. Thus the stylish and smart gadget marries Apfel’s old school class with her irreverent ability to predict the future. The battery lasts about three days on a single charge, and the number of vibrations for notifications is adjustable. The fashionable bracelet is also water-resistant in a form meet function harmonious balance. Currently, the bracelets are available in yellow or rose gold-plated or palladium-plated metals. Prices range from $295 to $395.

The launch hosted by Apfel and Gerald Wilmink, CEO and Founder of WiseWear, was accompanied by a breakfast provided by the Carlyle Hotel for the event’s attendees who included fashion insiders like Rachel Iwanyszyn, Christina Caradona, Lainy Hedaya, Meaghan Hartland, Noelle Sciacca, Melissa Kravitz, Gregory DelliCarpini Jr.,  Troy Alexander, Erica Blumenthal, and more. The guests got to meet Iris Apfel and learn more about WiseWear’s future projects, including more designs from Apfel coming out in the near future. Viva Rara Avis!

To learn more about Iris Apfel “The Socialite Collection,” visit

Photos by Carl Timpone/


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