STORY and Lexus Team Up

by Alice Cruickshank Photographed by Hayley Newman, Benjamin Xue== The Lexus Design Award, Launch of Creativity STORY== STORY 144 10th Avenue, NYC.== June 22, 2015== ©Patrick Mcmullan== photo-Sylvain Gaboury/ ==
Tuesday, June 23, 2015

Concept design store STORY unveiled its new collection, Creativity, with a special event last night, June 22.

The latest concept is in collaboration with Lexus and its Design Award program. The award is given to experimental designers whose work contributes to a better future.

Eight unique entries, such as lamps inspired by soap bubbles, the world’s most energy-efficient light bulb and an innovative new notebook form the collection. The inventions fall under four categories- material-driven, light-driven, color-driven and idea-driven.

The inventors involved were there to celebrate their achievements, such as Mnote creator Benjamin Xue and #Pixelateme knitwear designer, Haley Newman.

Several creatives gathered at the launch event, such as Cameron Silver, Trendland’s Cyril Foiret, graphic designer Timothy Goodman, model Soo Joo Park and blogger Mrs Sizzle.

STORY launches a new concept every four to eight weeks. The Creativity collection will be available until 26 July.

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