Tara Stiles and W Hotels introduce a personalized yoga experience for travellers

Monday, June 23, 2014

In late May, W Hotels Worldwide and yoga rebel Tara Stiles announced their new partnership. Together, they launched the W brand’s first ever fitness program at all 45 locations across the globe.

The program, FIT with Tara Stiles, puts a unique spin on the traditional workout and makes it easy and convenient for travelers. FIT is the revamped global gym concept of the W brand. It has recently been updated with a contemporary and dynamic approach to working out.

Stiles, the founder and owner of Strala Yoga, locked herself in the rooms and suites of W guests and channeled her workout genius to create four brilliant, yet different workouts. The four workouts were printed on tip cards to be put in each room accompanied with videos for audio and visual guidance. The four workouts are: Need a Boost?, Feeling Jet-Lagged?, Big Night Out?, and Need to Recover?. Each is specifically designed to provide assistance or confidence for certain occasions or situations.

For W travelers wanting more personalized workouts and attention, Stiles will host FIT with Tara Stiles retreat packages at four different W locations. The retreat packages will be available at W Verbier on July 4-6, W Vieques on August 29-13, W Bali-Seminyak on September 12-14 and W Maldives on December 1-4. Packages will include spa sessions combined with unprecedented experiences programmed by Stiles, together with each Retreat’s Insider.

To support and celebrate the global launch of the program, the W brand and Stiles introduced #PoseWhenever. Anyone interested has until July 1 to strike any yoga pose in an unexpected location and post it on Instagram tagging @WHotels with the hashtag #PoseWhenever for a chance to win a spot at the FIT with Tara Stiles retreat at W Retreat & Spa – Bali Seminyak.

W Hotels is a contemporary, luxury lifestyle brand with 45  hotels and retreats in some of the most vibrant cities and exotic destinations around the world.


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