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It’s Back! A Peek into this Year’s Armory Show

Tuesday, February 11, 2014
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Looking to take in a dazzling dose of some fantastic, high-brow art? Lucky for you, it’s back.

The Armory Show, New York’s most spectacular art affair, will once again electrify midtown Manhattan’s waterside with a fabulous, four-day art extravaganza this spring.

Every year, tens of thousands of art buffs flock to the grand event, which, in the past, has showcased the work of some of the world’s most prominent artists, from Pablo Picasso to Jackson Pollock.

Founded in 1994 by dealers Colin de Land, Pat Hearn, Matthew Marks, and Paul Morris, the show was originally named the Gramercy International Art Fair, after its initial location at the Gramercy Park Hotel. It received its current moniker following its migration to the 69th Regiment Armory on Lexington Avenue, in honor of the legendary 1913 exhibition of the same name.

This year’s sixteenth edition will happily coincide with the Whitney Biennial, making this March in New York a major moment on the international art world calendar.

The show will once again take place on Piers 92 & 94, and will play host to over 200 galleries from 29 countries.

It will be divided into two main sections:

The Armory Show — Contemporary (to be held on Pier 94), will welcome back exhibitors such as David Zwirner (New York, London), Sprüth Magers Berlin London (Berlin, London), Galerie Eva Presenhuber (Zurich), Massimo De Carlo (Milan, London), Lisson Gallery (London, New York, Milan), Kerlin Gallery (Dublin), Praz-Delavallade (Paris), and Sies  +  Höke (Dusseldorf).

An exciting roster of new exhibitors includes Lehmann Maupin (New York, Hong Kong), Galerie Thaddeus Ropac (Paris, Salzburg), Almine Rech Gallery (Paris, Brussels), 1301PE (Los Angeles), Aurel Scheibler (Berlin), Edwynn Houk Gallery (Sao Paulo), and Ratio 3 (San Francisco).

The Armory Show — Modern will exhibit a spectacular array of prominent modern artworks (to be housed on Pier 92). It will be devoted to international dealers specializing in historically significant 20th century works. Returning exhibitors include Marlborough Gallery (New York), Galleria d’Arte Maggiore G.A.M. (Bologna), Alan Cristea Gallery (London), Marc Selwyn Fine Art (Los Angeles), Valerie Carberry Gallery (Chicago), and Mayoral Galeria d’Art (Barcelona).

This time around, the show will also dedicate a special section of Pier 94 to a curated exhibition of contemporary Chinese art entitled, Armory Focus: China. In this portion of the fair, commissioned artist Xu Zhen will lend his expertise through printed ephemera.

The fair will also act as the launchpad for the inaugural edition of Armory Presents – a new section devoted to solo and duo artist presentations by galleries less than ten years old.

Participants include Athr Gallery (Jeddah) with Ahmed Mater and Nasser Al Salem, and Ani Molnár Gallery (Budapest) showing Dénes Farkas, representing the first two galleries ever to exhibit at The Armory Show from Saudi Arabia and Hungary, respectively.

Last but not least, the Armory Show has partnered with olfactory branding company 12.29to create The New York Armory Scent for this year’s Armory Show: an “enticing and sophisticated character” built upon “notes of wet, ozonic, cool addiction, vertical woods, and fresh spices.”

It will suffuse the air as guests enter the fair, and will be infused in bookmarks in the Armory Show catalogues.

The show will take place from noon to 7pm, March 6 – 9, along the Hudson River (Twelfth Avenue at West 55th Street).

Interested in attending? See below for ticket details:

General Admission $40
Students (with school ID): $20
Seniors (65+): $20
Groups (10+): $25
Run of Show Pass (4-day): $75

The Armory Show / Volta NY Pass: $50
[VOLTA is the sister fair to the Armory Show; it will take place the same week at 82 Mercer Street in Lower Manhattan.]

For more information about the Armory Show, click here to visit its official website.
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