Galleries

The launch of eloquii by the Limited

Wednesday, November 2, 2011
Follow by Email
Facebook
Twitter
Instagram



The Limited is on quite a roll this season. First, the mass-retailer collaborated with designerRanjana Khan to make cheap jewelry chic. A mere days later, they unveiled eloquii by The Limited—a full figured line that celebrates a woman’s sense of style—to a select group of editors at The Cooper Square Hotel.


“Women with curves are going to to ‘Rejoice in the Double-Takes’ they will be getting from friends and acquaintances as they learn a whole new fashion vocabulary with eloquii by The Limited,” says The Limited CEO Linda Heasley.


The Limited not only launched a new collection, but a new manner of communicating their message through their collaboration with premiere fashion blogger GabiFresh, who co-hosted the evening’s event. Gabi is the number one plus-size blogger in New York, and will serve as the voice of eloquii, bringing her knowledge of her plus-size audience.  A “Shape My Style” tab has also been incorporated into the eloquii website, affording women the opportunity to assemble pieces based on their own body types as well as suggesting options that best compliment them.


From concept to completion, the collection was created with a singular focus – to celebrate women of all shapes and sizes—and eloquii by The Limited has accomplished exactly that.  It can be purchased exclusively on-line at www.eloquii.com.


MORE FROM GALLERIES
img

A Holiday Gathering of the Clans

George Farias, Anne Hearst and Jay McInerney have created a monster of a holiday party

Parties
img

Ripple in Still Water

An inspiring evening for Robert F. Kennedy Human Rights

On The Avenue
img
On The Avenue

Antique Antics

The Winter Antique Show had its kickoff party

by AVENUE insiderPhotographed by Billy Farrall