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The Standard Debuts a Striking New Digital Platform

Friday, September 18, 2015
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Now here’s a match made in digital heaven: Famed hotel group, The Standard, has just launched a new online platform, bringing about a go-to destination that offers both the latest news on lifestyle and culture as well as easy room bookings.


The revamped site, StandardHotels.com, has unified with StandardCulture.com—the hotel’s awarding winning editorial destination. Click around, and you’ll find posts about the latest happenings in New York, Miami, and Los Angeles: from fashion week after-parties to spa events in the line up. There’s also a video series called “Songs from a Room” that focuses on sharing musical performances.


The dropdown menu on the upper left-hand side of the homepage makes it easy to navigate through the different categories of the site. Plus, you can shop a selection of Standard-approved merch, such as artworks, speakers, and PJs.


On the bottom right-hand side of the homepage is a “Book Now” red button where you can instantly schedule a room, table, or treatment at one of The Standard’s locations. This can also be done via the new app, “One Night Standard“, available for free at the app store.


So go on, web surfers, check out the new site here.



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