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The Stones Are Rolling to Superstudio Industria

Monday, November 7, 2016
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Industria has been around the Meatpacking block for 25 years and has played host to a variety of parties, events, exhibitions and even New York Men’s Day during New York Fashion Week: Men’s. Now, the photography studio complex founded by Italian lensman Fabrizio Ferri will welcome The Rolling Stones. Or rather, a Stones exhibition called, appropriately, Exhibitionism. Opening on November 12, it’s billed as the largest touring experience of its kind ever to be staged, and the first time in history the band has unlocked their vast private archive. It will run through March 12, 2017.

Exhibitionism tells the story of the most consequential rock ‘n’ roll band in the world, from its earliest days in a tiny flat to headlining the biggest stages in the world. Originated and produced by Australian-based iEC Exhibitions! with the full participation of Mick Jagger, Keith Richards, Charlie Watts and relative straggler Ron Wood, who fills the guitar slot previously ocupied by Brian Jones and Mick Taylor, and curated by New York native Ileen Gallagher, this immersive and interactive exhibition explores the Stones’ career with over 500 rare items. From their most cherished instruments, onstage and off stage clothes, works of art and handwritten lyric books to personal diaries, recordings, unseen film and photos, a screening cinema and interactive recording studio that all culminates in an exciting and powerful backstage-to-onstage 3D concert experience.

As an adjunct to to the upcoming event at Industria, on Thursday, November 3, HG Contemporary Gallery celebrated the opening of MICK, KEITH, CHARLIE + RONNIE: ART + OBJECTS. This extraordinary sales-focused exhibition showcases never-before-seen original art and rare memorabilia created by and inspired by the band. This extensive collection from an intimate of the band also includes works by Andy Warhol, Peter Beard, Sebastian Kruger and Jeff Koons.

“We’ve been thinking about this for quite a long time but we wanted it to be just right and on a large scale,” said Jagger. “It’s not going to be like walking into a museum. It’s going to be an event, an experience. It’s about a sense of The Rolling Stones – it’s something we want people to go away talking about it.”

“While this is about The Rolling Stones, it’s not necessarily only just about us,” said Richards. “It’s also about all the paraphernalia and technology associated with a group like us, and it’s this, as well as the instruments that have passed through our hands over the years, that should make the exhibition unforgettable.”

Exhibitionism gives visitors a look back at the high points of the band’s career through an introductory film with a high-octane soundtrack. It then steps back into time, and into an amazing recreation of the Edith Grove flat that Jagger, Richards and Jones shared in 1962 just off the King’s Road in London’s Chelsea neighborhood.

There is a recreation of a Stones recording studio complete with their original instruments, plus a “backstage” area to give fans a sense of what it truly feels like just before the band heads out on stage. Presumably, there won’t be free tastes of cocaine or Jack Daniels. A guitar gallery brings together examples of some of Richards, Wood and Jagger’s prized instruments, including a rosewood Fender Telecaster and a Maton that Keith played on Let It Bleed, which famously disintegrated as he reached the final notes of Gimme Shelter.

Exhibitionism is the largest touring experience of its kind to be staged by any band or artist, and continues the Stones’ proud tradition of ground-breaking innovation combined with the highest production values. Do they do anything that isn’t over the top?

Visit Industria’s website at industrianyc.com.


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