The Wellness Craze Spikes with ‘Fitness Junkie’

by Wendy Sy Photographed by Vladimir Weinstein and Madison/
Wednesday, July 12, 2017

Fitness junkies: this one’s for you, literally. Last night, a party was held at Longchamp’s Soho boutique to toast the launch of the novel, Fitness Junkie, by Lucy Sykes and Jo Piazza. Published by Doubleday, the story is a satire of the ever-growing wellness industry, one that we know all too well. 

“The truth is, I was inspired by real life. A couple of years ago, I noticed from just walking around, whether it was on the way to brunch or to pick up my kids, girls everywhere in New York were dressed in neon athleisure,” said Sykes, a British-American who has worked in the fashion industry as a stylist, editor, director and designer. “I knew a fitness trend was about to break.”

After co-authoring The Knockoff, Sykes and Piazza collaborated once again for Fitness Junkie—this time over email. Piazza had moved to San Francisco and didn’t make the event as she just had a baby, Charlie James.

The novel revolves around main character Laney Sweet, CEO of a couture wedding dress company, and her attempt to lose thirty pounds via cultish workout classes, clay diets, naked yoga and green juice. It’s all an attempt to save her career and friendship with a weight-obsessed business partner.

On display were Sykes’ favorite Longchamp bags, which included a large tote classic tote. “You can put everything in there for the Hamptons and just jump on the Jitney,” said Sykes.

Guests enjoyed the signature cocktail of the evening—The Botanist gin topped with Sipp Sparkling Organics’ Ruby Rose flavored sparkling water—before heading over to Houseman a few blocks away to continue the celebration.

Goodie bags were filled with post-workout essentials: a bottle of Sakara Beauty water, a Annie’s chewy chocolate chip 100-calorie granola bar, a pink Longchamp cosmetic case, Botanics cleansing facial wipes and of course, a copy of Fitness Junkie. It’s summertime, and the reading is easy!


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