In The Magazine

The World According To….

Tuesday, February 2, 2016

The idea of having it all is seen as something of an ultimate goal for most working women. If Sara Fitzmaurice doesn’t have it all, she’s come pretty close. The founder of public relations powerhouse FITZ & CO, Fitzmaurice establishes, promotes, and runs some of the most influential events in the art world including the keystone Art Basel. The art world is something she’s invested in beyond her firm, however. As a member of the Public Art Fund board, Fitzmaurice has been instrumental in bringing contemporary art to the people. We asked the power player about her business ventures, favorite spots, and words of wisdom for the next gen.

Tell us your relationship to both New York and Miami.

Deeply involved long-term with both: New York is my grown-up home. I moved here after college, passionate about the city, art, and New York life; I started FITZ & CO here twenty-one years ago and I had my kids here. Miami has been a part of my life since the late 70sas child during spring breaks, in college exploring the newly developing South Beach, and now as someone immersed in the world of contemporary art.

What is your present state of mind?

Present. Mindful.

How have you seen the art scene in the Americas change over the past 10 years?

Like everything elseit’s gone global and going digital. It’s also much more about the market than 10 years ago.

What has been the greatest challenge of serving on the Public Art Fund board?

We’re neither a “white box” nor a destination. With Public Art Fund installations being installed throughout the City, one major challenge are always ensuring that people know what they’re seeing is one of our projects.

What about the greatest reward?

Free access to dynamic works of contemporary art for people from all walks of life, in and around New York City.

I know you were one of the driving forces behind getting Art Basel to Miami Beach. What made you select Miami?

While I wasn’t part of the decision to choose Miami, I was “in the room” when they were investigating which American city to choose. Miami Beach offered the “perfect storm”: passionate and supportive collectors, premier museums, and a city invested in the possibilities with warm winter weather and low hotel occupancytalk about what’s changed in the art world over the past 10 yearsbook now!

What are three things you couldn’t live without?

My daughters (does that count as two?), nature, museumsall kinds and focused on any period of art history.

What’s your favorite art world cliché?

Perhaps not a cliché, but that artists move to Los Angeles for the light, space and freedom from New York’s constraints.

Least favorite?

That painting is dead. Painting is not dead and never will be.

Name a piece of artwork that represents your current state of mind.

Let’s have this conversation over lunch! That would be much too difficult to explain in a few short words.

You founded FITZ & CO 21 years ago. Any words of wisdom for other women looking to establish their own companies?

Be brave and think of yourself as an entrepreneur first and foremost.

Do you have any favorite Miami spots you like to hit while in town?

My classic go-to for dinner is Casa Tua followed by dancing upstairs. My new favorite is Los Fuegos at Faena Miami Beach (just opened by the talented Argentine chef, Francis Mallmann). Two words: Fish Crudo

What’s the best advice you’ve ever received?

My dad always said, “Find work that you love.” I have.

What do you want to be when you grow up?

Someone for whom time moves more slowly. 


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