Tracy Reese Launches “Thursdays at Five” with her Fifth Anniversary Bash

Monday, June 13, 2011

One does not typically think of summer as the season for giving, but it is for designer Tracy Reese, who celebrated the fifth anniversary of her store with a bash at her West Village flagship last week.  Celebs and style-setters like Veronica Webb, Gossip Girl’s Tika Sumpter, Joanna Garcia-Swisher, Tinsley Mortimer, stylist June Ambrose, writer Kate Betts, Thelma Golden and Gerard Yosca all showed up to toast their good friend while indulging in Baked by Melissa cupcakes and cocktails from Voga and Effen Vodka.

A portion of the evening’s sales benefitted the New York City AIDS fund, but Ms. Reese does not plan on stopping her generosity there.  The evening also marked the launch of “Thursday’s at Five,” two additional fetes (to be held on June 16th and June 23rd, from 5 to 8 pm) where Tracy herself will be on hand to treat guests and shoppers to exclusive trunk shows, fashion expert appearances, flash sales, and of course some champers. Likewise, proceeds from these evenings will benefit the New York City AIDS fund.

Reese’s fun, flirty frocks may be a staple of the celebrity weeklies, and she may have even dressed Michelle Obama a few times, but unlike some designers who let that kind of success go to their head, she is fully aware that her loyal customers remain her bread and butter. “There is something often missing in stores today,” she told AVENUEinsider, “genuine hospitality.” At her sweet little haven, “there will always be someone to help you, because we want you to feel welcome and come back.” That seems like simple enough advice to us, and yet so many stores either forget or underestimate its importance – and a good number of them didn’t survive the recession.  But Tracy Reese made it after all, and, with her “Thursdays at Five,” she wants to celebrate that milestone with all of you.  So why not stop by? It may just become the new “Dinner at Eight.”


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