On The Avenue

Verdura Hearts San Simeon’s Hearst Castle

by Michael Gross Photographed by Patrick McMullan/PMc
Wednesday, April 5, 2017
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The Landrigan family, owners of the lust-inducing Verdura jewelry line, hosted a cocktail pre-party at their Fifth Avenue showroom on Tuesday night in anticipation of the upcoming Hearst Castle Preservation Foundation Benefit. Needless to say the Hearsts were in the house–distracting guests from views of Central Park that might just be better than those from Trump Tower. Anne Hearst McInerny was there with her novelist husband Jay McInerney, who welcomed the top-shelf crowd in brief remarks. Patricia Hearst Shaw left early with her new-ish love Jamie Figg–they’re in the process of renovating a new love nest at the Hotel Carlyle–to see Better Midler in Hello Dolly, but left behind almost-family members George Farias, a Foundation board member, and Alison Mazzola. All those Hearsts and near-Hearsts co-hosted the affair alongside Edith and Joe Tobin.

The benefit weekend–a must attend for many present–will take place at Hearst Castle in San Simeon, California, September 29 – October 1, 2017. The Castle, built between 1919 and 1947 by publishing magnate William Randolph Hearst and architect Julia Morgan, was donated to the state of California in 1957, making the estate available to the public. Over the years, it has become one of the largest sources of revenue for the entire state park system.

Among the guests were Brooke Shields, Prince Dimitri of Yugoslavia, Beth Rudin DeWoody, Leslie Stevens, Jay and Tracy Snyder, Alex Papachristidis, Somers and Jonathan Farkas, Sharon Handler Loeb, author/illustrator Cathy Graham, author Candace Bushnell, McInerney’s editor Gary Fisketjon, Caroline Dean, George Spogli, Jamie MacGuire, Muffie Potter Aston, Mark Gilbertson, Jonathan and Somers Farkas, Paul Beirne, Judy Gordon Cox, Liliana Cavendish, Marilyn Gauthier, Margo Langenberg, Helena Lehane, Richard and Marcia Mishaan, Jennifer Creel, R. Couri Hay, Debbie Bancroft, Barbara Bancroft, Bettina Zilkha, John Loeffler, Cathy Coleman, and Michelle Coppedge, designer Barbara Hodes, Town & Country editor in chief Stellene Volandes, and Veranda editor in chief Clinton Smith.

In addition to hosting the evening festivities, and donating a portion of the ecvening’s sales to the foundation, Verdura donated a pair of 18k yellow gold and white topaz “Byzantine pendant” earclips valued at $10,950 that will be auctioned off during the official benefit weekend. It was hard to decide whether to look at the jewels on display, or the glittery crowd.


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