Veronica Beard Celebrates New Madison Avenue Store

by Kristopher Fraser Photographed by Veronica Swanson Beard, Linda Fargo, Veronica Miele Beard
Wednesday, September 14, 2016
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Designers and sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, otherwise known as the Veronicas, have officially arrived on 988 Madison Avenue. The party took place during Fashion Week on Sunday, September 11, and had quite the stylish and impressive guest list in attendance, respectfully.

Guests in attendance included Ken Fulk, Kelly Rutherford, Jessica Lowndes, Veronica Webb, Jessica Seinfeld, Linda Fargo, Bob Harper, Ally Hilfiger, Kristen Taekman, Nicky Whelan, Brett Heyman, Gigi Burris, Elisabeth Jones Hennessy, Claiborne Swanson Frank, Emilia Fanjul Pfeifler, Blair Voltz Clarke, Bronson van Wyck, Douglas Friedman, Cameron Silver, Steven Gambrel, Kerry Rhodes and Sara Gore.

Fulk is the interior designer who collaborated with the Veronicas to create the classic experience provided by the brand’s first store opening.

The interior designer, who is known for his layers, interiors and over-the-top parties worked with the designer duo to create an installation in the lower level of their new store to serve as a backdrop to the store opening party.

The installation was an ode to the olden days, as it attempted to bring nostalgic moments to life. Attendees were led down a staircase painted with stars and stripes before entering rooms filled with leopard print wallpaper and video montages of classic American fashion moments from the past. Guests enjoyed refreshments like champagne and were served Dominos pizza by delivery boys. It accomplished its goal of re-creating the feeling of a basement party.

The installation insider of the lower level will be open to the public until October 15.

Visit Veronica Beard’s website at

For additional Fashion Week coverage, view our roundups from the beginning of the week here and here.

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