Looking to add some new pieces to your walk in closet this Black Friday? Well, now you can shop for a cause. Net-a-porter will partner with The White Ribbon Alliance, a global network of maternal health advocates, through a one-day “donation day.” Fifteen percent of profits from full-price sales in the U.S. will be donated to the organization to help further their mission to ensure that women everywhere uphold the right to be safe and healthy before, during and after childbirth.
Alison Loehnis, president of Net-a-Porter and Mr Porter, said,“We are delighted to partner with White Ribbon Alliance this holiday season. The initiative further establishes Net-a-porter’s commitment to supporting and empowering women around the globe and we hugely value WRA’s dedication to ensuring women’s rights to safe and dignified maternity care. We are incredibly proud to support this worthy cause.”
Betsy McCallon, executive director of White Ribbon Alliance, said, “Everyone involved with White Ribbon Alliance – mothers, communities, people who want to ensure that no woman dies in childbirth due preventable causes – is delighted that Net-a-Porter is supporting the vision that one day every woman, everywhere has a happy and healthy birth.”
White Ribbon Alliance is one of the world’s largest networks of maternal health advocates. It mobilizes and equips citizens to take collective action and hold their governments accountable so that all women are safe and healthy before, during and after pregnancy. It is comprised of a diverse representation of advocates and partners on-the-ground in various developing nations including Citizen Journalists, youth activists, midwifery and policy, and advocacy experts from countries such as India, Malawi, Uganda, Zimbabwe.