Have you been anxiously awaiting February 10, when Calvin Klein's new creative director Raf Simons debuts his first collection for the brand? The wool has been pulled over your eyes. In a surprise turn of events, Simons' first collection has already been unveiled.
In a stealth move worthy of Beyonce, the brand rolled out Calvin Klein By Appointment on Sunday morning when images of a fourteen-piece made-to-measure collection were posted on the brand's Instagram account @calvinklein, along with a link to the entire collection.
Simons told WWD, “Calvin Klein is not only about iconic underwear and jeans — it’s about so much more.”
Calvin Klein is no stranger to custom items; it's been doing them for celebrities for ages, but now custom items are available to the masses (or at least those willing to pay a made-to-measure markup).
The cast of ladies assembled for the first campaign include Stranger Things actress Millie Bobby Brown, Abbey Lee, Samantha Eldridge and Julia Nobis.
The looks speak to Americanism and minimalism. While Simons was considered a questionable choice during his tenure at Christian Dior, he's considered a much better fit for a brand like Calvin, which also has a less onerous runway calendar. One of Simons' complaints when he left Dior was that show bloat made it easy for designers to burn out. Calvin shows in New York twice a year, compared to six shows a year for Dior.
And yesterday's new was just the beginning. The new chapter at Calvin continues on February 10 at 10 a.m.
Visit Calvin Klein By Appointment's website at calvinklein.com/byappointment.
Photos via Calvin Klein's US website.